Fashion/ Lifestyle
Video content created for brands like Bobbi Brown, Clinique, and Lakmé Fashion Week. I directed, shot, and edited these films, bringing a cohesive visual language to each project: from concept to final cut.
Celebrating Togetherness / Diwali Campaign for CAARA
‘Celebrating togetherness’ — CAARA’s Diwali campaign focussed the coming together of friends and family during festive season. The campaign was inspired by the idea of ‘togetherness’, more relevant than ever, given the national lockdown and its isolating effects on friendships and family get-togethers at the time.
Cook with CAARA / Cooking Series
Titled ‘Cook with CAARA’ and hosted by co-founder Ambika Seth, this series put the spotlight on individual products and positioned CAARA’s product range in their ideal environment — the home kitchen.
Authentic Cuisine Series / Food Series
A food and culture series spotlighting eateries across Mumbai that serve delicious, authentic cuisines from India and around the world.