Services Delivered: Creative direction and visual identity and graphic assets.

Context and Audience

Gourmet on the Go brings a refined twist to classic fast food that is bold in flavour and clean in design. It’s made for those who crave the comfort and familiarity of fast food, paired with fresh ingredients and bold flavours to deliver an experience that feels intentional and crafted with care.

The goal was to capture a brand spirit that feels young, playful, and authentic through its visual identity. To stand apart from traditional fast food competitors, the design avoids cluttered layouts, loud colors and excessive graphics. Instead, the visual language puts the spotlight on bold typography and rich, detailed imagery. The food, in all its texture and glory, is the hero, supported by minimal but impactful copy that lets the flavour take centerstage.