The Challenge
Gourmet on the Go reimagines fast food with bold flavour and a crafted approach. How does a brand break away from the noise of traditional fast food: cluttered layouts, loud colours, and price-driven messaging, to signal an emphasis on flavour, freshness and quality?

The Insight
By shifting focus from price to texture, taste, and design, fast food can feel elevated, even gourmet.

The Solution
A bold but minimal visual identity where food takes centre stage. Rich, detailed photography, clean layouts, and confident copy let the textures and flavours shine — playful, but never overdone.

Role:

  • Creative direction

  • Visual Identity

  • Graphic assets

Brand Identity Guidelines

*This is part of my design portfolio and is not an actual brand. Images used here have been generated as part of my experimentation with generative AI.